I like many others, love Paul Rand…and by love him I mean in that crazy-old-grandpa-that-was-a-little-scary kinda way.
But he seriously had a way with the pen…and given all the changes recently in the automotive industry, I think it is about time Ford stepped up, grew a pair and embraced their well deserved future.
[Rand] almost singlehandedly convinced business that design was an effective tool. Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. He more than anyone…made the profession reputable. We went from being “commercial artists” to being graphic designers largely on his merits.